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You are commanding a white blood cell as it travels through the blood stream. Your mission: to collect as many adhesion molecule inhibitors as you can to defeat an evil autoimmune disease. Bank left, bank right, squeeze through the tiniest vessels, plough through the refuse in the largest arteries. But be careful. If you veer off course and crash through those delicate vessel walls before reaching your goal, it's GAME OVER...[View Full Article]
Award winning medical animation studio, BioLucid Productions, has ushered in the mainstream use of interactive 3-D video game technology for medical education and marketing purposes. According to BioLucid Productions, Medical Gaming, or "MedGames" merges the entertainment and thrill of 3D video games with the world of medical education and medical marketing. Having produced several successful medical games in 2006, BioLucid is focused on becoming the industry leader in this new medium...[View
Full Article]
Smart
Talk- Fantastic Voyage (677 KB PDF) - Sarasota/Manatee
Business Magazine
July 2005
BioLucid Productions
At first Jeff Hazelton thought he'd be a doctor
when he graduated in 1993 with a degree in biology
from St. Anselm College in New Hampshire, but he enjoyed
his art classes so much he decided to try to paint
for a living, After a two-year adventure, sailing
halfway around the world with two friends and selling
his paintings "for $50 and lunch," he ended
up as a DJ in a New Zealand bar. It didn't take long
before he decided it was time to head back to his
parents' home in Venice, where he married his passion
for art and science in the new field of computer animation.....[View
Full Article] (677 KB PDF) - Sarasota/Manatee
Business Magazine
Mary Ann Skweres examines the connections between
the visual effects industry and medical visualization.
BioLucid Prods. is a full-service medical animation
studio that creates mechanism of action animations
for the biotech and pharmaceutical industries. According
to BioLucid founder, Jeff Hazelton, animations illustrate
far more dramatically than dry text in a medical journal,
“ How a product fights disease on a microscopic
or molecular level.” Hazelton uses eye-catching
3D-animated movies to demonstrate new treatments for
life-threatening illnesses. BioLucid clients, such
as Pfizer, Amgen, Edwards Life Sciences and other
pharmaceutical and biotech companies, use their video
and still presentations for trade shows, websites,
sales force training tools and informational presentations
for physicians and consumers....[View
Full Article] - VFX
WORLD
Firstly, BioLucid Productions is proud to announce their winning of several medical animation quality awards during this summer's awards season. Awards this year include two Axiem Awards and one In-Awe Award. All were earned for cutting-edge 3D mechanism of action animation. BioLucid customers sharing in this accomplishment include Prometheus Laboratories and Salix Pharmaceuticals.
Earlier this year, BioLucid was featured in the May issue of Pharmaceutical Executive magazine as well as the May issue of Modern Drug Discovery Magazine. The Pharmaceutical Executive article focused on the future of medical animation and BioLucid Production's President, Jeff Hazelton, was exclusively interviewed by PE Senior Associate Editor Joanna Breitstein. [READ MORE]
Science
on Screen (276 KB PDF) - Pharmaceutical Executive
Magazine
June 2004
“Edutainment” meets its match in specialty
medical animation.
Jeff Hazelton may not seem like your typical medical
marketing executive. After graduating with a degree
in biology, the young trailblazer set sail for New
Zealand, using only the stars as a guide. He soon
grew weary of the vagabond lifestyle and returned
to the United States, applying his adventurous personality
to his career. He taught him- self graphic design
and 3-D animation and, at the age of 30, founded BioLucid
Productions, a medical animation studio based near
San Diego. Hazelton distinguishes himself and his
company by producing top-quality specialty animation
as well as excellent ROI for his company. And focusing
on both of those aspects seems to be paying off: propelled
by accounts from Pfizer, Amgen, and Prometheus Laboratories,
BioLucid has doubled its annual revenues in each of
the last three years..[View
Full Article] (276 KB PDF) - Pharmaceutical
Executive Magazine
A thousand words (and more) (108 KB PDF)
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Modern Drug Discovery Magazine
May 2004
Artists and IT specialists are breathing life into biomedical science
Despite the technological advances that scientists and engineers have made over the past decades that have allowed drug discovery to become a thriving industry. One of the biggest bottlenecks in drug development remains communication. Not between machines or software packages, but between humans..[READ MORE] (108 KB PDF) - Randall C. Willis, Modern Drug Discovery
Art
of medical animation (112
KB PDF) - San Diego Union Tribune
February 10, 2004
Cardiff firm uses 3-D technology to explain science It's not that subjects such as growth factor initiating angiogenesis aren't riveting.
But some drug companies concede that trying to convey a complex medical concept to a would-be investor, potential physician-client or bewildered patient can induce a state of glassy-eyed stupor.
Enter Jeff Hazelton, who hopes to do for microbes and molecules what Walt Disney did for a mouse.
The founder and president of Cardiff's BioLucid Productions is helping local biotechnology and pharmaceutical companies to explain how an advanced technology or an experimental drug works through the use of 3-D animation. . [READ MORE] - Penni Crabtree, UNION-TRIBUNE STAFF WRITER, San Diego Union Tribune.
CARDIFF, Calif., Jan. 27 /PRNewswire/ -- BioLucid Productions, Inc. (www.BioLucid.com ) creators of award-winning medical animation for the biotech and pharmaceutical industry announces the opening of its new corporate headquarters in Cardiff, CA, near San Diego. BioLucid Productions has experienced rapid growth, having doubled annual revenues in each of the last three years. "Our new location and added space provides for continued growth of animation business and will facilitate faster turnaround of projects by getting all of our production resources under one roof," stated BioLucid President Jeff Hazelton. Mr. Hazelton also added, "It was important our new location be in close proximity to the bio-pharma community here in the San Diego area while still being in the heart of the animation talent pool, that is southern California." BioLucid Productions also has a regional sales office near Boston, MA. [READ MORE] - Yahoo Finance, PRNewswire.
WASHINGTON -- WASHINGTON, June 23 /PRNewswire/ -- Continuing their drive to provide the highest quality medical animation to the BioPharmaceutical industry, BioLucid has enhanced its unique animation pipeline with the addition of new technology and talent. "More and more biotechnology companies are realizing the power that well executed computer animation can bring to their marketing portfolio, we are here to make sure that this industry has access to the same level of sophistication as the entertainment industry," states Jeff Hazelton, BioLucid's President and founder. "Combining our Hollywood methods and training with our passion for the life sciences, we have been able to break the bounds of traditional medical animation." Using a similar workflow to what has been successful in Hollywood for decades, BioLucid has been able to represent scientific technology in ways that truly do justice to the exciting potential it represents. [READ MORE] - PRNewswire.
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