From: PR Newswire | Date: September 23, 2004

CARDIFF-BY-THE-SEA, Calif., Sept. 23 /PRNewswire/ -- BioLucid Productions (http://www.biolucid.com/), the leader in medical animation, announces several outstanding achievements thus far in 2004, and invites you to see the very latest in medical animation technology on display at the upcoming 3rd annual Pharmaceutical Marketing Congress at the Pennsylvania Convention Center in Philadelphia, September 27th to 29th.

Firstly, BioLucid Productions is proud to announce their winning of several medical animation quality awards during this summer's awards season. Awards this year include two Axiem Awards and one In-Awe Award. All were earned for cutting-edge 3D mechanism of action animation. BioLucid customers sharing in this accomplishment include Prometheus Laboratories and Salix Pharmaceuticals.

Earlier this year, BioLucid was featured in the May issue of Pharmaceutical Executive magazine as well as the May issue of Modern Drug Discovery Magazine. The Pharmaceutical Executive article focused on the future of medical animation and BioLucid Production's President, Jeff Hazelton, was exclusively interviewed by PE Senior Associate Editor Joanna Breitstein.

This past month Hazelton was invited to speak at the annual SIGGRAPH convention in Los Angeles. SIGGRAPH is the world's leading conference on computer graphics and interactive techniques. Hazelton served as a panelist speaking about the many recent advancements made by the medical animation industry. Hazelton's co-panelists were executives from Dreamworks Studios, Sony Pictures, Rhythm and Hues Studios, and Electronic Arts. BioLucid's representation on the panel served to further its mission to bring the highly developed communicative power of the entertainment industry to the service of medical marketing and education. Plans for next year's SIGGRAPH involve further expansion of the medical animation track, furthering BioLucid's unique role in the fields of both computer animation and medical communication.

BioLucid is also proud to announce a partnership with X3D technologies (http://www.x3d.com/) creators of amazing new AutoStereoscopic display technology for use at tradeshows and other high profile venues. This partnership is allowing BioLucid to help pioneer this synergy between medical animation and these amazing new holographic-like displays. This show stopping technology is on the cutting edge of innovation, and sure to create many lasting impressions during the 2005 tradeshow season.

This new AutoStereoscopic 3D technology, as well as other examples of the latest in medical animation will be the highlight of BioLucid's booth at the upcoming 3rd annual Pharmaceutical Marketing Congress taking place in Philadelphia, September 27th to 29th. Be sure to stop by booth #627 if you are planning to attend the show to check out the latest offerings and talk with a BioLucid representative.
BioLucid Productions is the leading innovator in the field of medical animation. A multi-award winning animation studio that represents a unique synergy, combining the latest Hollywood movie making technology and techniques with marketing and educational expertise in the fields of biotechnology, pharmaceuticals, and medical devices.


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